Research 

Of all the products and services that SCL India can offer, the majority of our clients agree that the combination of our unique Micro-targeting and Target Audience Analysis is the most critical component.

• We operate throughout the country, in all of the 29 States and 6 Union Territories
• We currently have a database of over 600 districts and 6 lak, 40k villages; which is constantly being updated
• Data is collected through vast human network and combined with primary source material provided by the local offices of the Election Commission of India and available commercial information
• Our micro-level information includes household level demographics, specifically focusing on caste data, linked to online mapping applications
• Our services help clients to correctly identify and target key groups within the population to influence their behavior in the most effective way to realize a desired outcome
• We provide our clients with the research to develop and disseminate the right messages, from the right sources, using the right communication channels. 

Campaign Strategy 

Commercial entities, governments and non-profits are always looking to maximise return on investment and SCL India is ready to help. Our research, coupled with the experience of our operatives, allows SCL India to advise its clients on the most effective use of resources, using the most persuasive messages, through the most trusted communication channels and at the right time to deliver the desired results. Behavioural Dynamics Institute’s (BDi) unique Audience-Based Measurement of Effectiveness allows our clients to obtain hard measurements of the impact the campaign has had on the target groups. 

Similarly, SCL India is expert in delivering winning election strategies. All politicians understand that unless the election is going to be a landslide, ultimate victory lies not just in mobilising their own voters, but in realising the swing. Where traditional polling and research will tell a candidate what the current political or electoral status quo is, SCL India’s Campaign Strategy informs them how they can change it.  Our services include:

• Audience Segmentation
• Group Influence Strategy

  • Audience Dynamics

  • Audience Motivation

  • Audience Messaging

  • Audience Communication

• Campaign Parameters  (TAA Light)
• Campaign Timelines
• Campaign Fundraising & Budgeting

Campaign Management

Society is composed of different groups of people. Different groups have differing priorities and motivations. In any successful campaign, the widest possible number of groups has to be reached in a positive manner in order to achieve the desired change in behaviour. SCL India divides its campaign management services into eight main areas:

• Paid Advertising
• Direct Contact
• Brand Advertising and Image Management
• Press/Public Relations
• Network & Digital Management
• Event Management
• Roadshow Management
• Organisation Management